OPIS PricePro Gas Station Software

Data-Driven Insights That Power Human-Led Fuel Pricing Decisions

Elevate your retail fuel pricing decisions and master complex fuel pricing with OPIS PricePro software. Think of this pricing software as the command center for your fuel pricing strategies. Speed matters. Accuracy matters. But your expertise matters most.

Scale your success with a selection of features that can be configured to work the way you do today and into the future:
Hyper-Local Insights
Bolster your strategy with real-time competitive pricing data.
Seamless Integration
Sync directly with your point-of-sale system for instant updates.
Advanced Feature Sets
Unlock top-tier analysis features before price changes.

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Fine-Tune Pricing Strategies to Maximize Results

PricePro is a completely integrated retail fuel pricing software system. Instantly see real-time fuel prices, volume trends and margins for any geography and time period so you can evaluate and adjust local pricing decisions. In one place, you can store all your notes, costs, margins, volumes and history. Gain an overview of how your stations are performing.

See OPIS PricePro’s 11 key features

Incorporate Real-Time Competitive Fuel Prices

Reliable, accurate data drives better business decisions, which is why we employ a dedicated team of data quality analysts who constantly monitor and clean retail fuel pricing data. We take pride in being the only data provider with multiple sources for the same stations, a unique advantage that allows us to cross-check sources.

Unmatched Scope
OPIS monitors over 5 million daily gasoline and diesel prices for nearly 150,000 outlets in North America.

Broad Market Coverage
Every retailer type, from supermarkets to regional chains to independent branded dealer sites.

Seamless Workflow
No manual entry — just actionable data supercharging your pricing engine.

From Strategy to Storefront – Instantly

Seamless Integration
OPIS PricePro’s integration with your point-of-sale system connects centralized price changes streamed from our cloud-based platform to your network hub and local forecourt controller, which can be set to change prices at the pump and on signs. Improve the productivity of your store personnel.

With quick middleware setup, you can respond to market shifts in real time, keeping you one step ahead of the competition at every location.

Price Fuel More Effectively and Efficiently with Market Insights

Advanced Feature Sets
Through its advanced features dashboard, OPIS PricePro helps you become more effective by gaining market insights through visualization analysis. See market activity prior to adjusting pump prices. Don’t just react, make a plan and execute your pricing strategy.

Get volume and margin run rates, actual vs. target volume and actual vs. target margin. See how your pricing strategies stack up against your competitors and market trends.

11 Key Features to Optimize Your Gas Station Pricing

Competitive Retail Fuel Prices
Access retail fuel prices in real-time through a continuous feed. We cleanse data to ensure accuracy. Provide customers with the most current and competitive gas station pricing.

Volume Data Imports
Import the latest volumes by site and commodity through a file loader or API. See your volumes on a configurable map and compared to your other nearby locations. See volume variance by same day last week, last month and last year.

Strategy Proposed Prices
Easily build a strategy and price your sites by exception and priority. OPIS PricePro executes the prices based on the conditions you set.

Alerts that Interface with Application Status
Price change alerts require your response and link you back into the system. Every alert response updates status. Easily price by exception and prioritize where you spend your time.

Competitive Detail Comparison
Compare gas station pricing and margins vs. competitors by grade and date. Learn how often your price is higher, lower or the same. Comparison criteria includes averages for zip code, City, MSA and County.

Configurable Interface
Using React user interface (UI) developed by Meta, configure PricePro to work the way you do.

Replacement Cost and Margins
Rely on OPIS automated methodology for daily replacement costs and margins or add freight, taxes and other adjustments by site – simply drag and drop files into PricePro.

Integration with Point-of-Sale (POS) System
Integrate your POS directly into our open API at no extra cost. Or integrate via configurable middleware at a small monthly charge and little IT support. No expensive service contract needed.

Fully-Configurable Notifications
Build your notifications the way you want them, on your PricePro screen or by email or text message. Be notified about New-To-Industry (NTI) locations that might become competitors.

Competitive Price Survey Management
Update PricePro with site manager surveys, receiving email or text notifications of completion.

Reports
Extract the data you need in a snapshot emailed to you or dynamically on the fly with our data reporting feature. Filter settings to sort and configure data how you prefer. Export PricePro reports into your own reporting software and business analytics.

OPIS Data Quality Difference

Get gas station prices you can trust for your most important business decisions.

The OPIS Quality Difference has:

A team of more than 15 data quality analysts constantly monitoring and cleaning retail fuel pricing data.
The only data provider with multiple sources for the same stations, allowing us to cross check sources to help identify and resolve data quality problems.
In-house data quality software built specifically for managing the quality of nearly 5 million fuel prices reported each day.
Daily coverage of nearly 90% of all fuel stations, 48-hour coverage of over 95% of all stations.
Station data and pricing in tens of millions of connected vehicles on the road.
Prices sent directly from nearly 1 out of 4 stations in the U.S. each day to the OPIS database.

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