Sneak Peek: How Consumer Gasoline Demand has Fluctuated Alongside the Conflict in Iran
Early DemandPro data, based on actual gallons sold at approximately 35,000 gas stations across the United States, suggests that unleaded gasoline demand has declined as a result of higher pump prices, although perhaps not to the extent some initially anticipated. Read More
Market Share Shifts while Higher Gasoline Prices Persist
Last month’s OPIS RetailCents LinkedIn Newsletter focused on the sharp increase in retail unleaded gasoline prices following the start of the conflict with Iran on February 28, 2026. With national average pump prices remaining fairly consistently above $4/gal, the next area of interest becomes whether sustained higher prices influence where consumers choose to fill their tanks. Read More
From Market Disruption to Pump Prices
Since the onset of the conflict with Iran on February 28, the U.S. economy has seen significant disruption, particularly within the energy sector. Retail fuel prices have moved sharply higher, affecting both consumer budgets and the operating environment for fuel retailers. Read More
Winter Storm Demand Trends, Outlet Share 2025 vs. 2024
Winter Storm Fern, a Category 3 storm that stretched primarily from January 23 to January 27, 2026, created widespread disruption across the national retail unleaded gasoline market. Read More
Who Led Estimated Unleaded Margins in January 2026?
Across the country, January 2026 leaders were often smaller brands (generally 20 to 70 sites), though ExtraMile stood out nationally as an exception, ranking second with an average margin of $0.806 per gallon. Read More